French video game publisher Ubisoft is facing a formal privacy complaint from European advocacy group noyb for requiring players to stay online even when enjoying single-player games.

The complaint, lodged with Austria's data protection authority, accuses Ubisoft of violating EU privacy laws by collecting personal data without consent.

Noyb argues that Ubisoft makes players connect to the internet and log into a Ubisoft account unnecessarily, even when they are not interacting with other users.

Instead of limiting data collection to essential functions, noyb claims the company contacts external servers, including Google and Amazon, over 150 times during gameplay. This, they say, reveals a broader surveillance practice hidden beneath the surface.

Ubisoft, known for blockbuster titles like Assassin's Creed and Far Cry, has not yet explained why such data collection is needed for offline play.

The complainant who examined the traffic found that Ubisoft gathers login and browsing data and uses third-party tools, practices that, under GDPR rules, require explicit user permission. Instead of offering transparency, Ubisoft reportedly failed to justify these invasive practices.

Noyb is calling on regulators to demand deletion of all data collected without a clear legal basis and to fine Ubisoft E92 million. They argue that consumers, who already pay steep prices for video games, should not have to sacrifice their privacy in the process.

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