Elon Musk's plan to turn X into a social and financial hub is moving forward, with in-app investing and payments on the way. X CEO Linda Yaccarino said the new financial features, including a possible X debit card, will launch soon.

According to the Financial Times, users can carry out transactions ranging from splitting bills to making investments-all within the app. Yaccarino described it as a future where users manage their financial lives directly through X.

A limited beta version of 'X Money' was quietly launched in May.

Despite Musk's well-known enthusiasm for Dogecoin, memecoin and other cryptocurrencies were not mentioned. Musk has frequently promoted Dogecoin, but X's financial plans currently leave out crypto integration.

The move reflects Musk's long-term vision of building an 'everything app.' Originally co-founding X.com in 1999, which became PayPal, Musk later revived the X brand when acquiring Twitter in 2022.

The platform is now inching closer to merging social media with finance-without, for the moment, embracing crypto.