Chinese tech giant Baidu has launched a new AI agent, Xinxiang, aimed at enhancing user productivity by assisting with tasks such as information analysis and travel planning.

The tool is currently available on Android devices, with an iOS version still under review by Apple.

According to Baidu, Xinxiang represents a shift from traditional chatbot interactions towards a more task-focused AI experience, providing streamlined assistance tailored to practical needs.

The move reflects growing competition in China's rapidly evolving AI market.

However, the launch highlights Baidu's ambition to stay ahead in AI innovation and offer tools that integrate seamlessly into everyday digital life.

As regulatory reviews continue, the success of Xinxiang may depend on user adoption and the speed at which it becomes available across platforms.

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